Asiana Spring 2019 vs Khush Spring 2019

There are two major Asian Bridal/Wedding magazines in the UK, one being the more familiar Asiana and the much more new and fresh Khush.

Asiana Magazine is well established and on its 55th Issue. Sticking to conventional ideas, Asiana has expanded not only from the magazine, but to wedding exhibitions and much more.

Currently only 21 issues in, Khush Magazine has made a clear growth from its first magazine to its 21st.

Asiana Magazines are still very outdated looking, with heavy bridal wear being on most pages. Overuse of jewellery in make-up adverts make it difficult to differentiate whether the advert is actually for hair and beauty or jewellery. Asiana has one specific style and they seem to stick to the same style throughout their issues. More recently they have had bigger and better stars on their covers and yet the magazine still remains conservative, when times have changed.

Khush Magazine is more representative of modern day Asian Weddings. A lot of Asian Brides still choose to go traditional, yet infuse the modern western styles some how into their Wedding. From either the Bridal wear, to the jewellery, Khush Magazine shows a variety, reaching out to many different ideas, styles and traditions. Not only have they progressed from conventional wedding wear, but so have their covers and their cover star, including Influencers from social media as cover model.

Verdict: Khush by far stands out as a progressive forward thinking magazine, Asiana needs to get back in the game

#Khush #Asiana #Magazine